China’s second largest eCommerce player jd.com is backed by Google.

Last week the e-commerce world saw “strategic realignment” happening with Google making an investment of $500 million in JD.com as announced on 19 June. This has larger ramification to the e-commerce space globally, with Google and Walmart becoming serious competition to Amazon and Alibaba’s dominance through their respective investments in JD.com and Flipkart.

US tech giant Google places a $550 million bet on jd.com to expand its presence in fast-growing
Asian markets, this deal shows that Google still wants to be in China. Both the companies work together to develop better retail infrastructure in multiple markets including Southeast Asia. The companies said that the investment is part of the strategic partnership, this partnership not only lets Google boost its retail business in China but also allows it to tighten its relationship with Walmart. “Together”, the two companies could challenge the dominance of Alibaba and Amazon in key markets around the world.

JD.com initiated a program called JD Worldwide. This allows non-Mainland China sellers to sell their products to the Chinese market, while not keeping stock in China. In fact, Sellers can sell products and ship individual units from their own warehouse in the Europe, Australia or the United States, etc.JD Worldwide also supports sellers by providing much-needed logistics services, without using such a logistic solution taking your product to consumers in China is highly impossible.

The last 2 years cross-border e-commerce has quietly gained huge momentum as customers purchase products from outside their borders. As technology continues to connect buyers from every corner of the globe, these numbers set access to new markets and revenue opportunity for brands willing to take the global change.